♦ Capital investment in a nightclub: 778,000 rubles
♦ Profitability of the project: 22%
♦ Payback period: 17 months

With the current fast pace of life, the need for quality rest is becoming more and more urgent. Residents of cities and towns want to spend time after hard working days in a pleasant environment, listening to good music and chatting.

For this reason, opening a nightclub is a promising business idea.

In order to plan the activities and development path of the project, it is necessary to draw up nightclub business plan.

This business can be entrusted to professionals. However, strangers cannot fully delve into all the ins and outs of your case.

Therefore, it is better to do it yourself. It's okay if you haven't done anything like this before.

Study the suggested typical nightclub plan and make your own according to this scheme.

Nightclub Business Plan: Planning

Project summary

In the summary of the nightclub business plan, it is necessary to indicate who, where and why decided to open a company. You need to answer the questions as briefly as possible: 5-7 sentences. You can expand the topic in more detail later.

Among the goals of opening such an institution may be the following points:

1. Meeting the needs of the residents of the city of N for a place to relax and dance, which provides services at night and at affordable prices.
2. Organization of a night club with a high level of profitability.
3. Profit from activities.

It is necessary to return to the goals specified in the club's business plan from time to time in order not to lose the course of the project's development.

Nightclub development plan

Market Review:

An overview of the existing entertainment and leisure market is a top priority.

To get a complete picture of the development potential, in a business plan, an entrepreneur must answer several questions:

1. What is the level of competition in the selected city, area?
2. Which of the nightclubs are the most popular and why (special "chips", themes, discounts, promotions)?
3. Who will become the main clients of the institution (gender, income, occupation)?
4. What is the best location for a nightclub?

Target group:

The audience attending the nightclubs is very motley.

Therefore, accurate data for a business plan can be obtained only for a specific type of establishment. On average, the indicators are as follows:

• age: 15-35 years old;
• income: average and above average;
• occupation: students, office workers, businessmen;
• men and women are approximately in equal proportions.

Competitive advantages:

As a rule, in any city there are already operating nightclubs.

To stand out from competitors, you need to analyze their activities and determine a list of advantages that will favorably highlight the future nightclub against their background.

Opening costs (indicative list)

These are the estimated minimum costs.

To draw up a ready-made list and the cost of the necessary costs for a nightclub, it is worth using the tables, which are placed in a separate application of the business plan.

... the above list does not include the purchase price of the premises, since we are considering an example with its lease.

Therefore, the numbers are indicated in another section of the business plan called "monthly expenses".

№	Name	Price, rub.)
	Total:	RUB 777 230
1.	Paperwork, drawing up a business plan	28 000
2.	Renovation and decoration of the premises	300 000
3.	Lighting equipment:	178 730
	"Central"	91 500
	Scanner	30 500
	Rotating head	42 700
	Stroboscope	6 100
	Smoke car	4 880
	Disco ball	3 050
4.	Musical equipment	90 500
5.	Furniture	120 000
6.	Dishes	60 000

The financial section of the nightclub business plan:

Monthly expenses

The monthly expenses for maintaining a business plan nightclub may include:

• The cost of renting a room.
• Payment of taxes and costs of documentation.
• Payment for advertising.
  It should be especially actively funded before the opening and in the first months of the institution's existence.
  But even after reaching the level of stability, advertising should be.
• Staff salaries are on average about 35% of revenue.
• Consumables (dishes, cleaning products, stationery, ingredients for the bar and kitchen).

How to properly manage a nightclub - watch in this video!

Nightclub revenue and ROI

To calculate the payback of the club in the business plan, it is worth considering that the main flow of customers is recorded on weekends and holidays... There are about a hundred of them per year, and in this case, 70% of the club's occupancy should be expected.

With a check of the "average visitor" of 650 rubles, only for this period, the proceeds will be 9,500,000 rubles. The total for the year is approximately 15,500,000 rubles.

Subtracting monthly expenses, the net profit for the year will be from 2,759,500 rubles.

Thus, the profitability of the establishment will be at the level of 22%, and the payback period will be 17 months.

Opening your own business is difficult in any case. But there is no greater pleasure than working for yourself, while doing what you love.

If a purposeful and persistent person sets a goal for himself, he will certainly achieve it. AND the best option formalization of this goal will be a detailed nightclub business plan... An entrepreneur who is ready to pay due attention to him, who will put all his efforts into the development of the project, is guaranteed to achieve success.

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And they found out that the client is buying a lifestyle. That is, the opportunity to take care of yourself beautifully, receiving competent recommendations, a magic kick-motivation and other positive emotions from communicating with a coach. Also, this is the equipment of the hall, by the way, you know, and fast service (a competent administrator is our everything, and in general the face of the club), and cleanliness in the premises (and this is the area of ​​responsibility of the cleaning lady).

Based on this, the required minimum of employees for a fitness club is formed:

Administrator - as a rule, these are 2 shift employees.

Instructors - The number depends on the size of the club and the type of training.

Cleaning lady - the number depends on the area of ​​the club.

Tips for the correct selection of personnel in a fitness club:

1. The instructor, of course, wants the best. And with a higher medical education, and with work experience, both motivated and loyal ... Ask yourself the question - who, so good, will let him go from his previous job? If you find such a person, do you have enough budget to pay him a salary? And if you consider that there are at least two coaches per staff ...

Solution: It is better to hire a beginner who is ready to learn, a fan of his business with burning eyes. A good base for your future coach: this is sports experience + courses.

It's fine if the candidate has medical education... If this is not the case, courses and personal sporting achievements, the main thing is that your employee is ready to constantly improve their qualifications. This way you can gradually grow “your” professional.

2. Work - for students and middle-aged people

It is quite possible to take a girl student for the role of administrator. Yes, she would have to pair up with a fellow full-time student for the shift work. Yes, students in the state who have their studies first is not very convenient for you. But let's look at it from the other side? A diligent student is interested in part-time work, she will not have overestimated salary expectations. Likewise, a pleasant middle-aged woman can become an administrator for the same reasons.

3. Cleaning services

You don't have to hire a cleaning lady, but conclude an agreement with a cleaning company. You don't have to pay taxes, sick days, etc. And the staff in such agencies is proven.

Who shouldn't be hired:

Friend... If you have an instructor friend who works at another fitness club, but constantly tells that his boss is bad, and promises you to come to work for you, and bring a client base with you, do not agree.

Most likely, a friend will recruit personalities for himself, “catch a star,” and will dictate his terms to you. And where is the guarantee that you will not be appointed to the role of a bad boss over time? All this may end in a quarrel, and your friend will leave the club and take with him the base you have developed.

Human problem... It is better to hire a young lady with career ambitions as a coach or administrator than with the habits of a beauty queen. The first will try to demonstrate her professional qualities as best as possible, and the second will admire herself in the mirror.

The restaurant manager performs the following functions:

Manages the financial activities of the restaurant:

 Controls the work of the accounting department (payment of bills, payrolls, cash balance, etc.).

 Signs invoices.

 Controls the receipt of funds and the level of sales.

 Controls wage payments.

 Controls the expenses of the enterprise.

Carries out administrative work:

 Draws up current trade and administrative plans.

 Develops and organizes reporting systems for the implementation of planned economic indicators (sales volume for individual items of the assortment; sales volume per waiter / bartender and per brigade; average check per guest, average check per table; average check of total sales per waiter / bartender and per brigade; cost rates for the kitchen and bar, etc.).

 Prepares the necessary written reports.

 Reports to the founders (investors).

 Performs analysis of the submitted reports from subordinates.

 Carries out correspondence with business partners.

Supervises the work with personnel:

 Carries out recruitment and dismissal of personnel for work.

 Conducts briefings.

 Organizes training for staff.

 Organizes certification of personnel and measures to improve their qualifications. - Forms a personnel reserve.

 Carries out personnel changes.

 Controls the work of the personnel.

 Approves the internal regulations of the enterprise.

 Draws up work schedules for shifts and vacations.

 Maintains production discipline among employees.

• Controls the correct use of disciplinary procedures.

• Improves the system of rewards - material and moral incentives.

 Forms the corporate culture of the personnel.

 Conducts meetings with staff.

• Imposes administrative and material penalties on personnel.

Carries out marketing management:

 Manages the marketing activities of the company (studying guests, analyzing the effectiveness of advertising, studying competitors and suppliers, etc.)

 Plans and organizes events to build a brand and promote the restaurant's services on the market.

 Analyzes the possibilities of diversifying the activities of the restaurant.

Provides operational management:

• Production;

• Service;

 Technical service;

 Sanitary condition

 Security.

A responsibility:

• The restaurant manager is responsible to the founders (investors) for the profitability of the enterprise - increasing the share of profits and reducing the share of costs, and for its reputation.

 For the fulfillment of the trade and financial plan of the enterprise:

• Revenue plan.

• Plan of direct costs for the purchase of products and drinks.

• Plan of costs for staff salaries.

• Plan of expenses for repair and equipment of premises.

• Plan of expenses for additional purchase of small equipment.

For the organization of the work of services and departments of the enterprise:

 Personnel service.

 Accounting (chief accountant, chief cashier, calculator, senior storekeeper). - Purchasing services.

 Manufacturing workshops (kitchens).

Bar.

 Services of the organization of services.

• Banquet service.

• Engineering and maintenance service.

 Administrative office.

For attracting guests to a restaurant:

 Organization of sponsorship and entertainment events.

For the development of the enterprise:

 Development and updating of the assortment of the main, auxiliary and special menus.

 Organization of project teams for the implementation of development programs with the participation of all departments and services of the enterprise.

 Revision of the staffing table and job descriptions employees of all levels by results qualification attestations and evaluating the performance of the main departments and services of the restaurant.

Service interaction:

The restaurant manager, in the order of the service hierarchy, is accountable for his actions to the founders (investors) of the restaurant, unless otherwise provided by his labor agreement (contract) and the charter of the enterprise.

All personnel of the enterprise are subordinate to the restaurant manager, unless otherwise stipulated in his employment agreement (contract) or is not provided for by the charter of the enterprise.

The restaurant manager interacts with the heads of departments and services of the enterprise and through them manages the enterprise and personnel.

The restaurant manager has full administrative power, including administrative, financial, legal, economic and other aspects, provided to him by the founders under an employment agreement (contract) in accordance with the charter of the enterprise and within the framework of the legislation of the Russian Federation.

When recruiting administrative personnel, fitness entrepreneurs in 90% of cases are guided by their own feelings and ideas about the employee's work. In this case, the tasks of the administrator of the fitness club are a list of at most 4-5 items in the style: "control of the club's work", "greeting guests", "issuing keys" and so on.

Other responsibilities such as “always smiling at the workplace” are possible, although this is likely to seem more threatening to the applicant than encouraging to send a resume.

This is how most vacancies are composed and interviews are conducted. Of course, welcoming guests and taking phone calls at the club are important tasks, but what besides Should the administrator be able to do this and make your fitness club work like clockwork? Let's try to figure it out together.

Problem Points of Interaction with the Administrator

Initially, you, as the owner of a fitness club, need to designate all points of touch and interaction with the future administrator. Instead of describing everything in two or three paragraphs, you should have on hand a clear and detailed list of all responsibilities and instructions.

This will help to avoid situations when the administrator of the fitness club refuses to perform a certain amount of work, arguing that it is not his responsibility or that “there was no such thing in the contract”.

And really - it was not, simply because you forgot to indicate it at the very beginning. Perhaps such situations are rare, but be sure: if you hired a competent person, this will definitely happen.

To avoid this, we need to draw up a detailed list of job descriptions, according to which your administrator will work in the future.

Main goals

First of all, the administrator is responsible for organizing the work of the club. He needs to constantly interact on completely different issues with managers (if there are any in the club), coaches and other staff. If there are no managers in your club, then their the functionality is taken over by the administrator.

Conducting Correspondence. Dialogue with the Client

The key responsibility of the fitness club administrator is to communicate with the client. At the same time, the format of communication should not be limited only by meeting clients at the reception, notifying the client about the services of the Club and receiving incoming calls.

If necessary, the administrator is obliged to make outgoing calls and e-mail newsletters in order to: agree or change the training time of existing clients, sell the fitness services of the club to potential clients, receive feedback from the client on the quality of the provision of fitness services.

It often happens that a potential client is ready to buy a club card, but because of the busy schedule, he simply forgets to call the club back and his fitness classes come to naught. Whatever this happens, the administrator needs most remind the client about the fitness club.

With existing clients, the form of such communication helps to establish friendly contact, and the administrator's call will become for them not an indicator of payment renewal, but a kind of politeness act. As a result, this is guaranteed to improve the quality of your club's service in the eyes of visitors.

For more information on how you can improve the service level of a fitness club, read the article:

Accounting

One of the main tasks of the administrator is to monitor and record all the expenses and income of the fitness club. Here responsibilities can vary: from drawing up simple tables to generating summary sheets for an accountant. In this case, skills in working with software (Word, Excel, 1C) will be required.

The administrator must also analyze the balance of related products offered to the client at the reception, and carry out their purchase as needed. In addition to generating reports, the administrator's functionality includes working with any kind of documents in the format "Check", "Correct" and "Draw up in accordance with" something.

Planning and Scheduling

The administrator of the fitness club is responsible for scheduling staff work, registering clients for training. If the client does not come to the scheduled training session, the administrator must call and find out the reason, thereby showing that the client is important to the club. Also, when holding events for the presentation of the club, the administrator must prepare all the materials necessary for this.

Related Tasks

All other tasks of the fitness club administrator overlap with the above and are related:

• Organization of repair of equipment in a fitness club (The main task is to control the order in a fitness club).
• Solution conflict situations(The main task is Dialogue with the client).
• Fitness bar sales (The main task is the functionality of a sales manager).
• Payout scheduling (and payout) wages staff (Main task - Planning and scheduling, interaction with the staff of the club).

Here is a list of the main tasks that the administrator must perform to ensure the efficient operation of the fitness club. Not all fitness entrepreneurs clearly prescribe job responsibilities for the administrative staff, which in the future will significantly complicate the work and prevent the fitness club service from being brought to a new level.

Main Job Responsibilities

To avoid this, we have compiled instructions for you job duties that needs to be worked out with the administrator (or candidate for this position) of your club. You can also expand this list as you see fit.

Instructions

Position

The Fitness Club Administrator ensures the high-quality work of the Club by performing general administrative tasks, such as - providing customer support in the Club by phone and e-mail; preparation of accompanying documentation; reporting; coordination of the work of the Club staff; supervision of order and cleanliness in the Club. This position requires from the Candidate an independent and effective approach to work with clients and staff in order to achieve and maintain the highest level of service quality in the Club.

Main responsibilities

• Administration of the Fitness Club and interaction with staff.
• Customer service, presentation of the Club to potential and new customers.
• Sale of the Club's fitness services.
• Reception incoming calls and making outgoing calls to current and potential clients of the Club.
• Regular revision of the assortment of the Club's related products and preparation of orders.
• Initial inspection of the Club equipment for faults. Providing quality repairs as needed.
• Reporting on all items of income and expenses of the Club. Drawing up documentation at the request of the Manager.
• Assistance in the promotion of the Club and e-mail newsletters.
• Assistance in presentations and projects of the Club at the request of the Manager.

Program:

I Block: What prevents you from finding and retaining the right people?
- Why do you need a systematic approach to personnel management?
- Selection and adaptation - elements of the HR system that provide the basis for effective business.
- What problems are encountered in the selection and adaptation of personnel?
- Who is responsible for the selection and adaptation of personnel?

Block II: How to build personnel selection - an effective conveyor?
- What is the basis of effective recruiting?
- What stages in the recruiting process do you need to go through in order to get a positive result?
- Principles, methods, sources and tools for effective recruiting?
- How to evaluate the effectiveness of staff recruitment?

Block III: How to choose the best employee?
- What do we evaluate when conducting an interview?
- What is a competency model and a behavioral portrait of the position for?
- What tools should you use to get reliable answers to all questions?
- Practice of application of candidate assessment tools.

Block IV: How not to lose the right employee?
- What is the adaptation of new employees for?
- How to properly organize the adaptation process?
- How to evaluate the effectiveness of the adaptation process?
- The adaptation is over. Need to do something next?

As a result, you will receive:

1. A clear understanding of the processes of selection and adaptation of personnel.
2. Effective tools for assessing candidates.
3. Ability to select the best employees.
4. Indicators of the effectiveness of the processes of selection and adaptation of personnel.

Speaker information

Education:

1990-1994 graduated with honors from the Minsk Higher Military-Political Combined-Arms School, specializing in Social Educator - Psychologist;
- 1999-2003 Graduated from the Belarusian State Economic University, the Higher School of Management and Business, majoring in Marketing.

Work experience: 15 years in the auto business.

Avtomir Group of Companies, Moscow, HR Director, 6 years

Key achievements:
A working system for training the personnel reserve has been created. Appointment of reservists is over 70%. Integral assessment of work efficiency one year after appointment at the level of good. The Talent pool program won the competition The most productive project of the company.
- A personnel assessment and development system has been created to ensure the achievement of business results. 71% of business leaders are high potential and fit for the job title. The completed project Assessment and development of personnel became a laureate of the competition The most effective project of the company.
- On our own, we have developed and implemented an automated system for setting goals and calculating KPIs associated with the employee remuneration system. Due to the implementation of the system, it was possible to ensure correct planning and assessment of results.
- Implemented a project to improve the efficiency of productive personnel. The target growth was over 40%.
- Implemented a project for accounting and control of employees' working time. Labor productivity growth was 30% and more for different categories of employees.

Group of companies Triple Minsk, Deputy General Director for Personnel Management and Organizational Development, 1 year
- Key achievements:
In the shortest possible time, he reorganized the management system in the company.
Provided correct budget planning, control over the achievement of planned targets.
Thanks to the implementation of the personnel management system, I ensured an effective recruitment of personnel, introduced a system of remuneration for labor based on KPIs that is transparent for the owner and top management.
Increased the manageability and efficiency of the group of companies. Positive dynamics were recorded in all major areas of business.
- International Automobile Holding Atlant-M, Moscow, HR Director, 9 years old

Key achievements:
- Indicators of effectiveness of personnel, profitability and productivity at the level of the plan or above the plan.
- Staff turnover is below the market average by 10-15%.
- Optimization of the staffing level in the event of a market decline without additional personnel costs.
- Winner of the HR Brand Award in the Automotive Business category.