Good day! Friends, have you noticed that over the past few years the number of various publics and communities in social networks has increased several times and continues to grow further? Moreover, if earlier they were all created for one reason or another, which were not directly related to the social network, now, the lion's share of all these communities is created only in order to make a profit from subscribers. It should be noted that the income of the owner of the community depends on the number of the latter. Therefore, not only competent creation plays a huge role, but also promotion groups. Since to create such a source of income requires minimum investment, I decided to tell you about how to make money on a group in contact, relying only on your own knowledge and skills.

We create from scratch

Before you start counting how much money you can earn on a group in contact, I suggest that you first create it. Anyone who is registered in this social network can do this.

You will need very little: decide on the subject matter, which would be of interest to a large number of people, would encourage them to subscribe to group updates. I will not talk in detail about that in this article, since I devoted a separate review to this issue. Highly recommend it for acquaintance to everyone who is seriously thinking about how to make money in contact on groups.

Having decided on the thematic focus of the public, you will need to take care of it quality design. Give free rein to your imagination, experiment, think about what the content of the group should be like so that more and more users join it.

I want to draw your attention to the fact that a well-chosen graphic accompaniment (pictures) of the text will allow multiply the number of followers your public. If you can find your zest for the group and present it correctly, then hundreds of thousands of subscribers are provided to you.

We start to unwind

Well, since creating a public is only half time to discuss. In order for the community to be popular, new users to join it, you need to take care of a certain number of publications on its wall. That is, every person who will be in the open spaces of the public should see fresh and original content and want to subscribe to group updates. You can learn more about the rules and subtleties of promotion in a separate article devoted to this issue.

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Popular ways to monetize your group

There are a lot of options that allow you to make money on VKontakte groups. I suggest you an overview of the largest and most popular that generate the highest income.

Earnings on advertising

Given that not so long ago, the social network was introduced new advertising ordering system, problems regarding how to make money in contact have disappeared by themselves. Now the volume of your earnings and its timeliness will depend on how many subscribers there are in your group. The more targeted and active followers you attract to the public, the more money you get.

Today, anyone can contact you, as the owner of the community, with a business proposal for advertising in the public. You agree on the cost of such a service and place a post on the community wall. Ahead of asking questions about how much advertising in a group costs, I will say that its cost can and should fluctuate. You will negotiate the price of posting with each client individually. Unfortunately, most customers have no idea how much advertising costs in a promoted group, the number of subscribers in which has exceeded 100,000 people.

For convenience and orientation, I offer you price list example with prices and attendance in the public "typical billionaire".

Since settlements for such transactions occur through systems like WebMoney or Yandex.money, it is not excluded risks associated with fraud. Neither you nor the customer can be 100% sure that the ad post will be placed after making an advance payment or that you will receive money after you publish the ad. In order not to become a hostage to such an unpleasant and controversial situation, it makes sense to involve intermediary. In this case, its role is taken directly by the social network. As a result, the price of advertising increases significantly.

Alternatively, you can add your group to the official VKontakte advertising exchange or any other third party service.

Top VK advertising exchanges

• Sociate
• Plibber

List of services

• vktarget
• v-like
• vkserfing
• Likesrock

Complete the appropriate tasks on them (in your case, these are the publication of announcements and messages), and get paid for it. The cost of completing such an order will depend on the number of followers in your public. For each new 1000 subscribers, the price of tasks will increase by 20-30 rubles.

In principle, this option is good not only for earnings, but also for the fact that attracts new subscribers to your group. As soon as you understand how to create high-quality advertising in contact, customers will begin to line up for your services.

Sending invitations to community members

This is another unusual way to make money on a social network. Let's imagine the following situation: some kind of event, to which the organizer wants to invite subscribers of your public. It is clear that he cannot do this without your help. That is why he creates a VKontakte meeting, registers your group in the "Organizers" column and proceeds to the mass mailing of the meeting. You also get a good monetary gratitude for such assistance. The size of the "thank you", again, will depend on the size of your community and its audience..

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Earnings on affiliate programs

I will not repeat myself again and tell you about the merits CPA networks, but I can only say that this earning option is also available in the case of VKontakte groups. If you know, then the following services will be very useful to you in this matter:

1. LEADS.SU - specializes in providing financial services. The program allows you to work with the offers of service advertisers and pays you for the fact that the attracted users have fulfilled the necessary requirement on the customer's (advertiser's) website;
2. admitad.com - this is not only over 1000 offers for affiliate programs, but also the presence exclusive offers. You will not only be assigned a personal manager, but you will also be able to contact a direct advertiser at any time;
3. kredov – famous for the stability of payments, a decent number of offers and a wide range of modern tools;
4. mastertarget is a service where you can receive commissions both for placing orders for goods or services, and for signing up for test drives or consultations. The service features a radically new advertising format;
5. aleba - working with this service will allow you to cooperate with professional analysts and a personal manager, use unique tools, segment the audience to increase conversion, study detailed statistics on completed transactions online.

There is also a place to make money on affiliate programs of various services. Just pick a niche that you're good at and go for it! If your topic is the creation and promotion of sites, try hosting affiliates. If you are interested in making money without any investments, it makes sense to give preference to affiliate programs of CAP services.

For people who are actively investing on the Internet, it is quite possible that they will be interested in Forex affiliate programs or those projects in which they are direct participants (these may be HYIPs, or they may be services trust management in the stock or foreign exchange market).

If you do not want to engage in sales on your own, you can take advantage of the affiliate program of online stores. Just place a link to the seller in your public and receive a commission for each completed transaction. Today, the affiliate programs of Aliexpress, Ozon and E96 are very popular. The latter, by the way, pays a commission in the amount of 10-20% of the amount of the purchase made. That is, if an order worth 10,000 rubles was made using your link, then you can earn up to 2,000 rubles on this.

Earnings on goods, online store

An excellent option for making money can be the creation of a group working on the principle online store. For example, you bought a batch of Chinese watches, posted relevant advertising posts in your public, and started selling the goods. The main difficulty in this case is choice of delivery system and principle of payment for the order. Depending on how your store will be promoted, you will be able to receive 300-2500 rubles of net profit daily.

Today it is very popular to make purchases at wholesale prices in China, then sell goods with a certain margin on the network. You can post only product advertisements in your online store, or you can dilute the feeds with informational posts that will be useful to your customers.

How to make money selling a group in contact

Another interesting way to make money on groups can be considered the sale of the latter. That is, you need to promote the public as much as possible, attract as many subscribers as possible to it, and then put it up for sale. The price of your lot will be influenced not only by the number of followers, but also group activity. In other words, it is important for the buyer that the community is "alive" - ​​there were active discussions in it, people commented on the posts, shared them on their pages.

Quite a few online businessmen promote groups only to subsequently sell them. Having understood the algorithm of actions, very soon you can begin to receive quite large incomes from such activities.

findings

In principle, making money on a VKontakte group is not as difficult as it might seem at first glance. It is much more difficult to come up with and create a public that would be interesting a large number of users. If you set yourself the goal of creating an original and unique community that will attract a wide audience, then you will never have problems monetizing it. Get the job done and enjoy the results. I wish you big profits and, as always, see you soon!

If you find a mistake in the text, please highlight a piece of text and click Ctrl+Enter. Thanks for helping my blog get better!

The social network "VKontakte" has a huge number of groups and communities, as well as the so-called publics. Not all users know what it is and what is the difference between them. In this article, we will tell you more about what a public on VKontakte is and how you can create it.

General information

What is a public on VKontakte? a page that has some signs of a group: people can join the community, view its news, comment on them. However, there is no possibility to create topics and communicate between participants. Publics are actively used for:

• advertising of the company, products;
• earnings on advertising;
• entertainment;
• attraction to external sites.

Moreover, it has been noticed more than once that public pages are more popular than groups. Let's take a closer look at the above possibilities. So, if you have your own store (regular or online store), brand, company, then you simply have to start advertising on social media. networks, as it is a way to attract new customers and get the public talking about you. You can also make a public like an online store that will allow you to receive online (using a group for this purpose is also suitable).

Most often in the open spaces of the VKontakte network

there are pages of an entertaining nature with jokes, humor, anecdotes, jokes, funny pictures, banter and so on. It will not be difficult to create one - you will need to gain a large number of subscribers (minimum 5000 - 6000 people), and then you can place ads from third-party companies on your public page for money. An excellent advertisement for your site will be in the most popular network in Russia. You can announce brief information from the site and post a link that will lead to your resource - an increase in traffic is guaranteed.

What is a public on VKontakte?

This is a real opportunity to earn money without leaving your home and increase traffic to existing sites (if, of course, you have them). The best public "VKontakte" for today:

• "MDK" - a public page with non-standard humor, sometimes reaching the point of absurdity, with more than 3,000,000 users;
• "Evil Corporation" - funny quotes, sarcasm (more than 4,000,000 participants);
• "You won't believe" - ​​a page that tells users about the most interesting and unexpected events (more than 4,500,000 participants).

How to make it?

We now know what a public on VKontakte is, it remains to figure out how to make it.

Registering it is not difficult at all. The most difficult will begin later, when the time comes for its promotion. How to make a public "VKontakte"?

• We go to our social media page. networks and select the "My groups" section.
• In the upper right corner we find the link "Create a community" and click on it.
• A window opens with options: create a group, a public page, an event.
• We select item 2 and prescribe the name of the page (which we first come up with).
• Specify the page type and proceed to filling and settings. You can specify which sections will be present on the page, whether users can comment on posts, and so on.

So, now you know what a public on VKontakte is and you can start creating it.

It is now almost impossible to imagine the Internet without social networks. A person who is not on VKontakte, Facebook or Twitter can be listed in the Red Book as a very rare endangered species. An account in a popular social network allows you not only to maintain constant online communication with friends and acquaintances, but also to earn money.

Today, many users of the social network VKontakte push communication into the background. A person can enter VK only to see the latest news from the communities to which he has subscribed. This article will discuss this type of community as a public:

What is a public

By creating a VKontakte profile, you provide information about yourself, upload photos and videos, and then start adding friends. As statistics show, on average, a user of the leading Russian social network has 100-200 friends as friends. Some especially sociable and popular personalities collect 1000-5000 friends.

Real stars (and "stars") gain 10 thousand friends and here ... information will come in handy about what a VKontakte public is.

Since the birth of the leading Russian social network, there has been such a type of community as a group. Users united by common interests wrote messages on the walls, posted pictures and videos, participated in polls and discussions. It cannot be said that public pages have replaced groups: they only added variety to the communities opened within the framework of the leading domestic social network.

Giving a definition, we can say that public ( from the English word "public" - public, public, open) are representations of the popular ( or dreaming of becoming popular) person, organization or brand in a social network. Such pages are designed to interest many users ( while a regular VK page can only be used to communicate with friends).

However, in order to better understand the essence of a public page, it is necessary to consider it in comparison with the group.

Public or group?

Many community creators initially make the wrong choice and subsequently see no other way out but to remake the group into a public one. Fortunately, VKontakte has made this procedure simple and does not harm the community. But first, let's compare the group and the public page in VK.

• Access. Public posts are visible to absolutely everyone. Open groups in this regard are no different from public pages, however, there is such a type of community as closed groups, in which only members can view information ( the decision to join the group is made by the administrator);
• Messages on the wall. In public, only the administrator can write on the wall ( or an editor appointed by the administrator). Other users can offer their news by leaving a message in the appropriate section:

If the administrator likes your post, he will publish it ( with or without author's name). As for the group, posting on the wall can be allowed for all participants, however, if desired, the administrator can leave the ability to fill the wall only for himself and the editors.

• Participant invitation. If you are a group administrator, you can use the invite members option. This is a fairly convenient tool, but it is not suitable for the full promotion of the community ( Only 40 people can be invited per day). There is no such function for a public page ( you will have to send messages to friends on your behalf);
• Opportunities. In general, it can be said that the group provides a wider scope for action. The settings for confirming the entry of participants, the openness or closeness of the wall, the ability to store various documents - all these are the differences between a group and a public page. However, in most cases, the opportunities provided by the public are quite enough to achieve all the goals set for the project;
• Purpose of creation. Creating and maintaining a group is more suitable for commercial projects ( for example, an online store). However, do not think that publics are not able to make a profit. The lion's share of Internet business income comes from advertising, and it can be placed both in groups and on public pages. However, if we are talking about a public to promote an organization, brand or personality, then only official information can appear on the wall. At the same time, the public will not bring any income directly.

Another difference between a group and a public that is worth mentioning is the location of the list of communities on user pages. Public pages are located in the block " interesting pages» ( right below Friends). In turn, the list of groups can be seen by expanding the tab " detailed information».

In the event that you decide to change the type of community, then you need to know that information on how to make a public from a group and vice versa is useful only to the creator of the community. Even if you have been made an administrator, you still cannot convert a group or public.

If it was you who created the public, then transferring it to a group will not be difficult. To do this, click on the link " Transfer to group» in the admin panel:

Pay attention to warnings before moving a public page to a group:

Why do you need a public

Let's list the goals that the creation of a public page VKontakte can pursue.

• Self-expression. There are creative people who want to convey their brilliant ideas to the people, but do not know how. Making a public VKontakte is an excellent solution to this problem. The leading Russian social network has many original public pages. As a rule, the number of subscribers for such publics is small, because a person who is interested in the creative process itself rarely thinks about investing in advertising;
• Promotion of a brand or personality. A public page can be used as a source of official information, for example, for fans of an artist ( concert schedule, ticket prices). Of course, increasing the popularity of a person or organization has a positive effect on income, so this item is closely related to the next one;
• Community earnings. After gaining a sufficient number of subscribers to a public page, you can start monetizing it. The most obvious way is to place ads ( posts from other communities). A widespread advertising format is posting a post for a day, while the first hour the post is in the top of the community wall. You can also use the VKontakte advertising exchange;
• Project support tool. You can not advertise in your public, but use the community to attract people to your own site ( where will the ad be?). Maintaining communities in social networks is one of the main ways to promote information resources.

It is also worth noting that the community does not have to be created by yourself. You can buy a VKontakte public and use it to achieve one of the above goals. You can make a purchase after you agree with the owner of the community. After all financial issues are settled, you will need to take control of the account on behalf of which the public was created.

However, it is worth noting that selling and buying a community is a violation of VKontakte rules. The leading Russian social network is fighting to ensure that the personal data of the accounts is true, and when you buy a public, you get control over someone else's page. In principle, an unscrupulous seller may even complain about you to technical support in order to get his account and, accordingly, the public back.

Create a public

Before you start promoting your potentially successful project on the leading Russian social network, you need to at least learn how to create a VKontakte public. There is nothing complicated in this, and even a first-time registered user will be able to intuitively understand what needs to be done.

• To get started, select the menu item " My groups":

• We click on " Create a Community»:

• Enter the name and check the box next to " Public page»:

• Next, you are asked to select the type of page, as well as accept the rules for using the site:

• Press " Create page". Process completed:

If you are tired of leading your community, and you are thinking about how to delete the VKontakte public, then the functionality that the leading Russian social network provides will upset you a little. It does not have a button Delete public page". All you can do is clear the community wall and unfollow all followers (including yourself).

How to find out who is an admin

In most cases, you do not need to think about how to find out the admin of the VKontakte public. Community leaders are indicated in the Contacts section in order to maintain feedback with subscribers and consider advertisers' proposals.

However, there are communities where, for some reason, leaders prefer not to advertise their account and do not post any data in the Contacts section. In this case, the question arises: how to find out who the admin of the public is? There are many different tricks, but we will consider one of them.

On October 10, Pavel Durov's social network VKontakte turns ten years old. Over the past years, this platform has survived the departure of the creator, has become part of the Mail.Ru holding and has been greatly transformed. Now "VKontakte" allows not only to communicate with friends, but also unites strangers according to their interests in different publics. Among them are both publics of extremely specific topics with a couple of hundred subscribers, and groups that consist of hundreds of thousands of people and that have generated new trends in the offline world. The Motherland festival, rapper Pharaoh, VV17CHØU7 parties and Slaughterhouse are just some of the phenomena that were born and actively developed on the social network. The Village talked to the creators of MDK, Russia Without Us, Goal: 1 billion rubles per year and other large publics that have grown into musical associations, businesses and media, starting on VKontakte.

When did we start attracting investments it turned out that they read me, including
and investment bankers -
By the way, one of them became our private investor

Ayaz Shabutdinov, creator of the public and holding Like: I am 24 years old and I am the founder of the Like holding. According to RBC, at the end of 2015 we hold 8.2% of the market in the Coffee to go segment in Russia. We have more than 1,200 beds in hostels in the CIS. We have attracted more than 80 million rubles of investments in our projects. They became semi-finalists of the EQ GSEA international award for entrepreneurs and the Forbes Young Billionaire School, and were nominated for the RBC award in the Startup of the Year category. Revenue from all projects and the franchise network from January to July 2016: 507 million 428 thousand 580 rubles. The publishing house Mann, Ivanov and Ferber is planning to publish my book. If it weren’t for the blog on VKontakte, nothing would most likely have happened.

In 2013, namely on January 1, inspired by the story of the founder of Dodo Pizza Fyodor Ovchinnikov, I decided to start doing business publicly. For the blog, some defiant name was needed, “Diary of an Entrepreneur”, “Business Quote Book” and other formats did not arouse interest, so I decided to do something more daring. This is how the blog “Goal: 2 million rubles per year” appeared. The following year, it was already called "Goal: 30 million rubles per year" and, finally, "Goal: 1 billion rubles per year." In the blog we publish financial reports on the work of companies. And the name changed based on our financial goals. When the blog was created, there was no such format yet, then a thousand clone blogs appeared in which the guys set themselves such goals.

Such openness is both a motivator and an obligation to be responsible. In the summer of 2015, we experienced a big box office gap, and I can say with confidence that if it weren’t for personal responsibility to hundreds of thousands of people and moral support from subscribers, it would have been much more difficult to get out of the peak we entered due to rapid growth business.

Subscribers saw how I assembled beds for the first hostel three years ago, participated in the creation of the concept, and together we chose the name of the company. Now I am sharing with them the results of a meeting with people from Silicon Valley, describing how partners scammed us, how we are suing over a new bill banning hostels in housing stock, how after the 2014 crisis and the fall of the ruble we closed travel agencies and I I'm still paying the company's debts. Because of this, each person feels a sense of belonging.

Everyone can contribute to the development of our business. For example, now we are developing a network of barbershops, and 200 subscribers acted as a focus group. When we started attracting investments, it turned out that investment bankers were also reading me - by the way, one of them became our private investor. Every month we make about 400,000 purchases, from coffee to pizza. Among the buyers, of course, there are blog subscribers.

I get constant feedback that many other entrepreneurs don't have. For example, after buying coffee, we gave a check with the CEO's phone: if suddenly a person was poorly served, then he could call the director of the company directly. So for all the time there was, if I'm not mistaken, only one call. But I receive thousands of messages directly or in the comments. This allows you to constantly improve. There is such a book "A Complaint as a Gift" - it's about that. People see that we are far from perfect, but there is a huge difference between what was two or three years ago and what we have now. And this is also the merit of the blog subscribers on VKontakte - criticism on the case allows us to become better every day.

The blog also helps to close vacancies. Once, with a good HR manager, we assembled a sales department for 17 people in a week. When it comes to product sales, the VKontakte blog is one of the key channels. This was even written in the "Secret of the Firm". Depending on the product, the revenue that comes from sales through the blog on VKontakte can reach up to 30% of the total sales.

Now I have returned from Silicon Valley, where I went to study the experience of accelerators. We launched our own in Moscow. Most of the participants in the first stream are entrepreneurs from the blog. Among them, for example, a company not from Russia with a revenue of more than a billion rubles and a staff of 300 employees. As a result, we have the right to acquire 24.9% of the share in the company at its current value. We are now negotiating with the guys who own a chain of hotels in Kenya - they were valued at $4 million. It is still difficult to say how much money such transactions will bring in the future. But many of them are born thanks to our publicity and blogging on VKontakte.

Maxim stepakov, founder: I liked all this wave of new domestic music - Motorama, Manicure, Narkotiki, Galway, Magnetic Poetry, Ifwe. In 2012, there was still no community that could add some coherence to this whole movement. Then I decided to start creating such a community myself. To begin with, everything was done at the level of the Motherland track blog.

The public fired almost immediately. People had no idea that there is so much cool music in Russia. After a few months, we started holding concerts and small festivals. Our first event is the Fatherland picnic in the Nagatinskaya floodplain. Hostel, Lisichkin Bread and others performed there. Our subscribers came there, brought with them blankets, homemade cookies, tea and lemonade. Then we held the first club concert at the Chocolate Factory - together with the groups Ruble Gang, Region 77, Hearttseder.

Soon we were noticed by various journalists, publications, art directors of clubs.
In February 2013, Shurik Gorbachev called us to a meeting, offered to maintain his own personalized section, Motherland Playlist, on the Afisha website (well, the Map of the Motherland, later on Vozdukh). It was a stimulus for further development.

In June 2013, we found sponsors (two large companies) and held the first big festival Motherland Summer 2013 on the territory of the Flakon design factory. The lineup was powerful: On-The-Go, Motorama, SBP, The Retuses, Tesla Boy, EIMIC, Sonic Death, Trud, Lemonday, Human Tetris and many others. Already next year we didn't have to look for sponsors - Motherland Summer 2014 in Muzeon Park was held with the support of the city.

Motherland is my main job right now. Every morning I start by listening to a couple of dozen new artists. Today, four people are involved in the public: me, two editors and my assistant. Every year we hold several festivals, periodically organize city holidays, such as City Day, Christmas, Russia Day, we hold concerts and parties. Of course, we continue to introduce subscribers to new groups in our public. All posts in the public were published and published for free. Motherland Summer is a free entry festival. Almost all other events are paid.

It seems to me that we have radically changed the attitude towards domestic groups, and now every city has its own wonderful musicians. When we started the public, most people had foreign artists in their audio recordings. Now every second person in the audio recordings on VKontakte has Buerak, Killers, Pompeya, Summer of Haze or Pasosh.

Daniel, one of the members of the DD community: Dead Dynasty originated not only in the open spaces of VKontakte, but also in other "quarters" of the Internet, as well as on the streets of Moscow. The main composition of the participants is indicated in our public. These are Pharaoh, Mnogoznaal, JEEMBO, Techno, Acid Drop King and other musicians and producers from the cities of Russia and Ukraine. Moscow Dead Dynasty is part of the larger YungRussia community (he has a separate

Public is an abbreviated name for the term "public page". Social network users who subscribe to such a page are called public subscribers. Initially, only groups existed in the VKontakte social network - communities that gathered people according to their interests. In such groups, you can create topics for discussion, upload photos, videos, music and documents. You can write some news or short messages on the wall in them, attach pictures. Public is, in fact, a derivative of the group, but of a lightweight nature, the format of a sort of mini-blog for everyone.

What is the public for?

The main place of the public for the transmission of information is its wall. Here, topics for discussion no longer have such great importance. And in general, the public for the most part was created not for discussion, but for reading information or contemplating pictures and comics. In public, as well as in groups, you can transfer recordings or videos to the wall. Some public pages have open comments, but not all. Topics for discussion in public are given second place - they can be seen in the right sidebar, where albums with photos are located.

Dissemination of information in public

Information among users is distributed not only through the public wall, but also through reposts of interesting news by other users or communities. So, through the pages of friends or other groups, those users who have never heard of him and have not even searched for information through the search can also find out about him. This allows the public page to interest more and more people, becoming popular. All this is feasible only if the public page displays relevant, useful and interesting information for users.

Publics are displayed on the page of each user under his photo. The five most popular of them are constantly in sight of other users who can visit the page to friends and acquaintances. For holders of public pages, this is an additional advantage over groups: their community appears in front of other users and on an equal footing with