Hello regular subscribers and guests of my blog! Pavel Yamb is in touch. In today's article, I want to talk about how to learn how to write interesting and useful content for websites.

We will look at some of the issues that arise when writing articles, and learn the best techniques for this business.

How to become a good writer

This question worries many newcomers to the world of literature. Why do some people know how to coherently express thoughts and write interesting texts, while others get illiterate essays at the level of the fifth grade? Probably the secret is that copywriters are different. Some approach the matter conscientiously, work hard on themselves, read special literature, while others do not bother themselves much, and do the work at random. It happens that after writing a couple of articles and selling them for a penny (and who needs illiterate performers?), Beginners soon give up this difficult task and look for easier ways to earn money.

There is an opinion that the ability to beautifully and competently express thoughts on paper is given from birth, but this is not entirely true. From birth, only beauty or intelligence is given, while other skills in people are developed after certain efforts. With rare exceptions, nothing in this life comes without difficulty.

Of course, you can graduate from a special literary university, after which you will write no worse than professional journalists. But this path is the most difficult and it will take you more than one year. And most of this time you will spend on studying subjects that are not very necessary for you.

You can also learn how to write articles on your own; for this there are paid and free video courses and literature on the Internet. Paid courses are certainly better, but you can get undoubted benefits from free information products.

Of course, you can learn this knowledge on your own, going through trial and error. This method is also difficult, but also the most common in our time. And, in fact, why not? There is plenty of literature now, and if you have a strong desire, you can go through the same subjects "externally". Only no one will take exams. You study for yourself, not for a degree.

Practical application of knowledge

You can practice on copywriting exchanges, where you can see what you really stand for. But, make no mistake, the beginning of your career will be very difficult. A novice copywriter earns little: the salary of many beginners starts from 15 rubles per thousand characters without spaces. Agree that the amount is negligible. But, starting to work, even for this money, you will get invaluable experience. This will gradually lead you into a world of completely different, higher earnings.

Your style will constantly improve, and finally you will become a true master of copywriting. And this is no longer a joke - good writers earn from $ 2 and more per thousand characters.

Now let's think about how to write quality articles. It is no secret that only those who read a lot have a good style. But if you only read anecdotes and watch only TV series and action movies, your literary style will not improve from this.

A good copywriter should love books - this is a good way to get information for articles. If you are not accustomed to reading, it is better to immediately look for another profession - there will be no sense.

Reading the classics of prose, as well as literature written for emerging writers and copywriters, will greatly help your progress. Only in this way can a good author's style be developed. It also helps to know the basic rules of syntax. This is taught at school, but it does not bother you to repeat everything again by downloading Russian textbooks on the Internet.

It is also useful to brush up on the basic rules of spelling and punctuation. This knowledge can be tested here. It's also good to practice writing interactive dictations where you will get the opportunity to test your knowledge in practice. There is nothing complicated about this, and you do not have to write on paper.

Having opened such an online dictation, you will see the finished text, in the missing places of which there are several answers. You must fill in the missing letters at your discretion. If something was entered incorrectly, then after the dictation you can check the errors, they will write you in detail where you made a mistake and why, plus you will be graded.

But, if you already have an idea of ​​​​how to correctly build sentences, then you need to go through the next step: learn how to type on the keyboard with a blind ten-finger method. Without this, mastering the profession of a copywriter will not work. Free training programs are available download here.

Working with Stamina 2.5

It is best to download the program Stamina 2.5. Working with it is easy, and after a week of classes you will be able to type at a speed of 100 characters per minute. Acquaintance with the program, start with easy exercises that are in the program under the Mode button, lesson number 1.

Start with the first lesson. The main condition for success, which, for some reason, is not written about anywhere, does not seek to increase the speed of typing. If you think that you need to type quickly, and with a lot of errors, then you are deeply mistaken.

The best thing is to slowly but accurately hit the right letters without looking at the keyboard. The more collected you do this, the faster the location of the necessary letters will be stored in memory. Therefore, do not rush, the speed will not leave you.

If you forgot the location of the letter, try to strain your memory, and gradually you will type on the machine, knowing where and what letter is located. Practice at least half an hour a day, and the blind typing method will no longer be a problem for you.

The program has other interesting options that will make your classes not only useful, but also fun. Under the Mode button, you can find the Lesson Editor, in which you can add phrases to your liking on your own.

You can also add any music that will complement your lessons. Here you can also master the Russian and English keyboard layout. Under the Options key in the submenu there is a function "Setup" (F3). There you can change the picture and set the rest of the desired parameters of the program.

Ways to write a good article

And now, when you have refreshed the rules of the Russian language in your memory, and learned how to type blindly, you can proceed to writing the first article.

Before starting work, you should think about what you will write about. Finding a good article idea is not easy for many, but there is one great way to help us solve this problem.

Let's go to the copywriting exchange www.textsale.ru and choose a profitable topic. When will you open this page, then on the left side of the menu, at the top, find the line "Search queries".

When opened, we will see a long list of topics. Pay attention to the red numbers that are on the left side. Where there are pluses, the topic of the articles is popular, minuses mean the opposite. They say that at this time the topic is not interesting for the customer.

After choosing a topic, let's say "refrigerator", go to a page where you will see many articles for sale. Write down the most interesting headlines for yourself, and then go to the browser search engine.

Let's say I chose an article called DIY Refrigerator Repair. The topic is popular, such an article can be quickly bought, because it carries useful information. Let's check it in the service Yandex word selection. The screenshot shows that 5,516 people are interested in this topic, which, in principle, is not bad at all.

This service is also used by webmasters of sites. It is certain that many of them will look for such articles on the stock exchange. And, therefore, there is a chance that your article will be quickly bought. Now enter its name into the search engine. Here we immediately see that we will have plenty of material for the article.

Article rewriting

Let's take the following sentence as an example and try to make a simple rewrite:

“Housewives wash window panes with a special compound.” We are faced with the task of rewriting the text so that it sounds in a new way, but its meaning is not lost.

Let's try to remake it like this: "Special compositions help housewives wash window panes."

Or like this: “Modern glass cleaners are great helpers for housewives. With them, any work turns into a real pleasure.

The last example is closer to copywriting, such texts are obtained when you close the source text and write from memory.

The most important rule: do not allow fantasies and do not strongly deviate from the meaning of the article. Otherwise, it may happen that you, with absolutely no understanding of the subject, can write an article that will be completely meaningless. And in the end, the customer will also suffer if, without checking, you publish it, if you give him such a text.

Deep rewriting

Rewriting can be done better and increase its uniqueness, if you follow the following rule: divide the text in the Word into parts, and highlight each part with different colors. After that, read the text in small passages, trying to delve deeply into its meaning.

Then close the text, and without looking into it, try to convey its content in your own words. The last option makes it possible to get a truly unique text that you don’t even have to redo after checking the uniqueness. I wrote about deep rewriting separately,.

And now that we have mastered high-speed typing and brushed up on the rules of the Russian language, you can try your hand at creating articles.

How to plan an article

The article consists of:

• title;
• entry (cutting);
• article body;
• conclusions

1. Start your article with an intriguing headline. This can be done with the word "How". "How to learn copywriting", "How to set up your blog perfectly" and so on. The name must contain a number. "Five Ways to Get to Know", etc.
2. Introduction: Tell the reader how they will benefit from your post.
3. Then come up with a few logical parts that will expand on the topic. Give each section a subtitle.
4. At the end, write a short summary, draw conclusions, and that's it.

As a result, you should get something like this plan:

How to learn to make soap

Did you know that soap can be cooked from the products that you have at home?! This article will show you how to do it in half an hour.

1. Required Ingredients.
2. Soap recipe.
3. How to flavor.
4. How to cook.
5. Where to sell.
6. Conclusion:

This article showed you how to make cheap soap from affordable products... and so on. About the plan of the article, read my article at the link.

I hope this post was interesting and useful for you friends. Please put likes on social media. networks and write comments. And most importantly, write articles, learn to express your thoughts beautifully, and forward to the market. See you.

Hello, friends! In this article I want to tell you in detail how to write an article. You will learn what types of text are there, what you need to consider when writing and how to achieve high quality material. I am sure my experience will be useful to you. You will learn not only new information for yourself, but you will also be able to build an acceptable work scheme. Adhering to which, you will prepare really cool materials that are popular.

Before delving into the analysis of the topic "How to write an article", let's talk about the types of texts. There are several of them. Let's briefly characterize each of them.

Watch the video for only 15 minutes and you will learn how to write an article correctly

1. Plagiarism

I doubted whether such materials should be included in the list at all. These articles include "stolen" from other sites. That is, the owner of the resource sat in the search engine, looked for what he needed. I picked up an article that I liked more than others, and simply published it on my website.

Shame on these people!

2. Rewrite

In fact, this is a presentation of the material read in your own words. An article is found on the desired topic and rewritten - other turns, phrases are used. The author formulates what was said in his own way.

This approach allows you to achieve the uniqueness of the text. We will talk about it in more detail below.

Note! The position of the site in the search results depends on the uniqueness. If you publish other people's texts, search robots will immediately notice this. They will not only lower the issuance, but they can impose sanctions and filters on the project.

3. How to write an article for publication: copyright

Its essence is that the author does not rewrite someone else's text, but prepares new material. But based on multiple sources. Preliminary there is a deep study of the collected material. Then a new text is written. With its own structure.

4. Author's article

Material completely written from scratch and prepared by the author based on personal experience, skills, knowledge. Such materials include:

• guides;
• interview;
• reviews;
• description of cases, etc.

Note! When compared with rewriting and copyright, the author's text carries new information. The first two options are the processing of an existing one.

How to write an article for publication: do not forget about the terms of reference

The preparation of the article is carried out according to the TOR - terms of reference. Even if the article is prepared personally and for your own site. The following features of the future material are prescribed in the TOR:

• subject matter;
• volume (number of characters without spaces or number of words);
• boundary level of uniqueness;
• some other technical indicators, if necessary;
• style;
• keywords.

Be sure to specify in the TOR who the target audience is. The final level of expertise of the material will depend on this. If for experts in a particular industry - this is one thing. Such text should be really expert, with numbers, technical specifications, etc. If for ordinary people - a simple and understandable explanation of the work of certain technologies is enough.

The terms of reference should be written in as much detail as possible, focusing on all the features of the project.

How to write an article: 10 steps to great copy

In this section, I will explain in detail how to write an article for publication, describing all the sequential steps to achieve the desired result. This information will be useful, first of all, to the students of my course “How to make a website in 4 days”.

1. Choice of subject

Talking about how to write an article, I will give an example on the choice of topics. Immediately you need to remember - one article should reveal one topic.

Advice! If you are just starting to write articles and have never done anything like this before, choose topics that are familiar to you.

Do not try to cover different topics in one material. It won't lead to anything good.

2. Article format

The next step in the instructions on how to write an article correctly is to choose the appropriate format. It is important that it ideally fits the specific subject of the material.

Here is an example of several formats:

• problem and solution - first a specific problem is stated, and then ways of solving it are described;
• tool for ... - implies a description of a specific method intended for a specific niche;
• question and answer - first one of the questions is stated, and then a detailed answer is given to it;
• expert assessment - both for a specific subject, product, service, and a specific solution to the problem;
• advice and recommendations - they should be practical, describing in detail the process of solving the problem.

It is extremely important that each article contains practical, valuable and useful information. Articles about nothing filled with “water” are of no interest to anyone. They will not benefit the site.

3. Header selection

The title of the article determines whether the user wants to follow the link and read the entire article. It is important to feel the fine line between originality and banality.

Important point! The title must exactly match the text. In no case should you deceive readers. Having opened the article, but not finding what the headline is talking about, he will quickly leave the site. And he will no longer have confidence in the resource.

Don't make titles too long. Opt for a short title. And never add artificial emotionality by typing a few exclamation marks or question marks. Such a title will not be credible.

• “How ...” - this article begins with this word, it allows you to be interested, but gives a clear idea of ​​\u200b\u200bwhat is said in the text;
• “Quick guide how to…” or “Quick guide…”;
• “A quick way ...” - for example, “A quick way to peel tangerines”;
• "A simple solution…. "-" A simple solution in the fight against excess weight ";
• “Now you can ...” - “Now you can achieve success”;
• it is also good to use the words “free, unique, effective, reliable” in the title text - only they should correspond to the text of the article;
• “Everyone should know this ...” - the title will attract the attention of users, motivate them to go to the article page;
• if possible, try to include numbers in the name - "5 ways ...", "7 steps to ..." and so on.

Naturally, I gave a far from complete list of templates. And it's not always necessary to use them. But they will help you if you can't come up with anything worthwhile yourself. Although with experience, you will no longer have problems creating cool headlines.

4. Plan preparation

Plan - a sequence of points on which the article will be written. It is a kind of material concept. Telling how to write an article, I will also give an example of a plan for you:

• Name;
• Introduction;
• Main part (subheadings can be used here, dividing the article into logical blocks);
• Findings.

Making a plan is much easier. It turns out to build a harmonious and logical structure. Important and valuable information will not be missed.

5. Introduction

The introduction consists of two or three short paragraphs. This is often enough to bring the reader up to date, lead to the disclosure of the topic. Of course, there are exceptions, but they don't happen very often.

In the introduction, you need to briefly outline the issues and show what target audience the material is aimed at.

6. How to write an article: the main part

In this article, we will talk about how to write articles quickly and efficiently. Looking ahead, let's say - this particular article with a volume of 4,000 characters was written in half an hour. In this case, absolutely all the tips from the instructions below were followed.

Fast writing articles will save time and spend it on some other useful things. Thanks to high-speed writing, it will be possible to fill the site with content faster and promote it faster.

Many already know how to do it, and some will have to learn it. Before you write articles quickly and efficiently, you need to learn how to quickly type on the keyboard.

There is nothing difficult in this. Even if you don’t take any special courses and programs for high-speed typing on the keyboard, over time this skill will definitely come if you write a little something every day.

Ideally, you need to master blind typing - when letters are typed, looking at the monitor, and not at the keyboard. In this case, the printing speed becomes much higher.

Prepare your creative space

The creative space is where you will write your article. Everyone chooses a convenient and comfortable place to work for himself, as everyone has different preferences. But there are some general recommendations:

• The creative space should be physically comfortable. Places where you cannot sit in a comfortable position will not work. You should feel comfortable, your back and legs should not hurt and numb, your eyes should not get tired quickly.
• Silence is essential for fruitful creativity. If you work from home, then you need to choose the quietest time of the day to write an article. If you have small children, then it is better to do this when they are sleeping. If someone watches TV or listens to music, then you need to work at a different time.
• There should be no distractions in the creative space. If the view of the TV distracts you and makes you think about the rest, then sit down so that it is not visible. If the smell of food does not allow you to work calmly, then eliminate this factor. If clutter bothers you, clean up before work. And some, on the contrary, are more comfortable when everything is scattered around. You must fully immerse yourself in the work.

Eliminate messengers and social networks

Modern time eaters are instant messengers and social networks. You can go into them and stay there for a long time, you can even forget with them that you started doing some work.

If messengers are installed on the computer. then it’s better to leave them at the time of writing the article or switch the “do not disturb” mode. You also need to put yourself a ban on visiting social networks. If you don’t have enough willpower not to visit them, then you need to prohibit visiting distracting sites directly on your computer.

Create a clear article structure

So, the creative space was prepared, all distractions were eliminated. Time to get started.

Before writing articles quickly and efficiently, you need to create its clear structure. The structure should give the following concepts:

• It should be clear which sections the article consists of.
• The structure gives the concept of which section in which place of the article should be written.
• Each section should answer one clearly posed question and disclose it completely.
• In the structure, you need to write the approximate volume of sections.

You can create a structure in any convenient place and form: even on a computer in a file, even on paper, wherever your heart desires.

Work on a timer

Once you have the structure in place, estimate how long it will take you to write each section. Turn on the timer and start writing. If you feel like you're running late, then hurry up. If you do faster than the timer, then next time start it for less time.

Make article templates

Templates are ready-made article layouts. Let's say if you write reviews of cars, then you can create a template structure for all future articles in advance. For example: car description, characteristics, reviews, photo reviews. And write according to this template all the time.

For different types of articles on the site, you can make several different templates and use them in your work.

Write directly in the site editor

WordPress has a very convenient, comfortable and multifunctional editor. But despite this, some people are more accustomed to making an article in another third-party editor, then inserting it into WordPress, and re-introducing the necessary formatting.

But why not write directly in the WordPress editor? Thus, you will save time spent on copying from another editor and re-formatting.

Write without editing

Who writes without typos? Perhaps no one. When you communicate with someone in correspondence, you must correct typos and misspelled words. When you write an article, no one will see it until you publish the material. Therefore, there is no need to waste time on correction in the course of writing. In addition, it can distract from the train of thought and while you are correcting typos, you will already forget what you wanted to write about next.

Therefore, first write the entire article, or at least bring the thought to its logical conclusion, and only then correct your mistakes.

No matter how paradoxical it may sound, in our age of progressive technologies, for many people the question of how to learn to write without errors still remains unanswered. Attending school lessons, we studied the rules of the Russian language, which we later applied in practice. However, after graduating from school, all the learned information was safely forgotten, and we began to write, relying solely on intuition.

Many people need to correctly express their thoughts on paper, observing all the rules of spelling and punctuation. Therefore, the question of how to write without errors is becoming increasingly relevant. In Russian, we mastered the rules, but this does not mean that we will have to re-learn each of them. How to be?

“Learning to write without mistakes”, or How to spend time usefully

You should not be ashamed that you have decided to increase your level of literacy. No matter what career stage you reach, you should always strive to become even better. However, many people believe that only dying of boredom, you can learn how to arrange your thoughts on paper correctly. Writing without errors is easy, and learning to do so is also interesting. If you do not believe in this, then use the following tips:

• Realize that the higher your level of literacy, the more likely you are to win the best place in the sun. The right attitude is the most effective means of achieving success.
• Make time for reading. In this case, choose only the classics. In old books you will find the most correct construction of sentences, since modern literature, printed in a hurry, may contain some blots. By reading, you will not only learn how to write correctly, but also replenish your vocabulary.
• Read aloud periodically. Moreover, this should be done as correctly as possible, paying attention to all pauses and intonation highlighting the most significant words.
• To improve the level of literacy, special exercises have been developed. You can learn to write without errors in the following way: copy a few book pages daily in a notebook. So you don’t even have to learn the rules, because they will be deposited in your subconscious. Further, you will not have problems with literacy, you can write any sentence correctly, relying only on your intuition.
• To stimulate the work of memory, it is useful to periodically memorize the texts of poems and prose works by heart. This will help you memorize the rules of the Russian language more effectively.

If you use these tips, you will no longer have questions about how to learn to write without errors. The recommendations only seem simple. In fact, it is precisely in lightness that their main advantage lies.

In addition to transcribing books or extracts from them, you can ask someone to conduct dictations for you. This is a kind of test of your knowledge and skills. Dictations are useful when you have already reached a certain level of literacy. In order for the practical classes to be effective, and you do not get upset because of poor-quality texts written by you, follow these recommendations:

• After writing the text, take the time to check each sentence. Often we just do not notice how we make a mistake. When checked, it becomes obvious.
• The speed of writing texts also matters. Write slowly at first, paying attention to each letter and punctuation mark. After a while, when you feel the strength in yourself to move on, accelerate. You can even keep track of time with a stopwatch.
• After writing the entire text, read it completely, delving into the content. Try to mentally pause in the right places, placing those that were not set before.

Many people, without even trying to check the written texts, are wondering how to write without errors. In Russian, we studied many rules that relate to spelling and punctuation. Remember, very often the teacher insisted that the students double-read all the written texts. This remark was often neglected by students, although it is the most effective advice that can be given to any person studying Russian.

The previous tips are enough to answer the question of how to learn to write without mistakes. But there are some recommendations that can make the learning process more effective:

• Regularity is the key to success.
• Find a partner who will not only study with you, but also dictate dictations to you.
• Do not spare money for a spelling dictionary. If you are in doubt about the spelling of any term, this guide will come to your rescue.

After a month of regular classes, it makes sense to write a control dictation and take stock of your efforts. But this does not mean that the lessons should be stopped.

Dictionary of difficult rules

In any case, during the learning process, you will highlight a few words in which you constantly make mistakes. Get a separate notebook where spelling and punctuation rules that are difficult for you will be written. First, while you write them down, they will be deposited in your memory. Secondly, it will be easier to fill knowledge gaps in the future.

We write correctly only when all the necessary rules of the Russian language have already settled down in our subconscious. In life, you will not have time to reread the text several times and correct mistakes. You must strive to ensure that the first time you get the best result possible. Until you reach this level, quitting classes does not make sense.

school principles

Often, the advice of a school teacher, which seemed meaningless to us in the most carefree years of our lives, helps better than any other advice. For example:

• Focus on writing, discarding all extraneous thoughts.
• If you are not sure about the correct construction of a sentence, rephrase it.
• When rereading the text, mentally follow all the rules of reading, pause and

Believe me, these tricks really work.

Online courses

Sometimes specialized sites come to the rescue, where you can find all the information about the rules of the Russian language. You can use them, but don't make the Internet your primary learning tool. You should still bet on books.

Lessons with a tutor

If you still do not understand how to learn to write without errors, it makes sense to seek help from a tutor. He will certainly provide you with all the necessary information, check your level of knowledge and make sure that classes are regular.

At school, you were the best at writing essays, and the queue of classmates thirsty for help with chocolates as a reward to your desk never decreased? Are you drawn to beautiful word designs? Are you delighted with the ability of writers and journalists to influence the souls and minds of contemporaries and descendants with a word? Or maybe you are solving a practical problem - creating your own website, which requires good quality texts? Do you know how to learn to write articles? In the article, we will just talk about how to write articles for publication and much more!

In all these cases, we can advise the following: master the art of copywriting. Your life will become fuller and more interesting, and besides, you can earn good money. So where to start?

Types of texts (Seo texts, Lsi words selling articles) and their parameters

First of all, it is necessary to understand the variety of types of texts that are in demand today. This is:

• informational articles;
• selling articles.

The first ones are easier to create, since no special knowledge is required here. A copywriter should only be well versed in the topic (or have a great desire to understand) and have elementary literacy.

The second one can also be mastered. But you have to dig a little into the theory, because you need to clearly understand what the concepts mean:

• tags (text markup elements);
• keys or keywords ("reference" words or phrases formed on the basis of search queries);
• title (the title of the article displayed in the search results and in the browser window);
• description (a brief description of the content of the article that the user sees in the browser window when the results found by the query appear);
• brief (terms of reference containing the requirements for this text).

This is not the whole list. However, a copywriter does not always have to prescribe a title, and tags are rarely mentioned at all in terms of reference. A more common option is to work with a very “truncated” list of concepts, even when creating selling texts.

How to write LSI words in texts?

Sellers include seo and lsi texts. lsi are important for search robots. A computer program, reading such a text, must make sure that it contains relevant, reliable information that is useful to people. This provision of information includes:

• clarity of wording;
• conciseness;
• rhythm (alternating long and short sentences to facilitate perception);
• lists, tables.

Robots evaluate the relevance of the text, that is, compliance with search queries. It is important that lsi words are present in the text. Let's say a person is looking for drugs to treat herpes. Then the text should contain words and phrases:

• herpes;
• 1 and 2 type;
• virus;
• facilities;
• drugs;
• treat;
• help;
• immunity

etc. – i.e. words that "push" to this article.

How to write seo texts?

• product;
• service;
• website.

Basically, these are advertisements. They are created for a specific request and contain key phrases based on it. The keys fit evenly, it is possible to add exact and diluted keys. An example of an exact match: " Mom washed the frame". Dilution: " Mom had to wash the frame twice. Mum with soap soap frame».

Why do we need Seo texts and why does everyone want them?

For example, you wrote a wonderful text that professionally and efficiently considers any issue. Indeed, any reader will tell you that the text is expert and gives a lot of useful information. BUT! You write in a professional language, Internet users are not always professionals and ask the search engine in a simple, philistine way. And here the question arises: How can a user find your, of course, high-quality text in Yandex? Yandex is a robot. So the robot needs help. You need to let him know that the text is written about this. And SEO specialists, understanding this, optimize the text. Namely: they enter into the text in the exact or dilute occurrence the keywords that users just request. Thus satisfying the search engine as it can now correctly rank the text, among others. And satisfying the user, because now they can find your expert text by simple search queries.

How and where to write or place texts for sale?

There is a separate category of Google "journalism" - articles for sale. They can be both informative and selling. You write the text (preferably with the keys, so there are more chances that it will be bought) and put it up on a special platform on any copywriting exchange. And wait to buy. More details about this are written below in the section “How and where to sell articles?”

Troubleshooting: what needs to be checked. The concept of nausea, water

Any of the texts requires careful checking. There are services that allow you to check the article for:

• academic nausea of ​​the document (the ratio of repetitions of frequently occurring words to the total number of words, in percent);
• word nausea (frequency of repetition of a word or phrase);
• water content (frequency of use of conjunctions, prepositions and other auxiliary parts of speech);
• spamming (an abundance of unnecessary information that is not relevant to the case);
• uniqueness (absence of exactly copied phrases from other texts).

The most popular ones are, perhaps, seo on TEXT.RU and ADVEGO. Most often, a check for nausea is required (general (academic) is allowed up to 9%, by key - up to 3%) and uniqueness (the norm is within 95-100%, for technical and highly specialized articles the norm is reduced to 85%).

The written material must be checked and the parameters set in the brief must be achieved. Be sure to pay attention to literacy - it is easy to check it with the word program.

Rewriting or copywriting: what is the difference, what to choose?

If you are just starting to work with texts, try rewriting first. It is similar to school presentations: you need to carefully study 1-2 sources and retell them so that not a single thought is lost. In this case, the final text should be unique! Therefore, to perform high-quality rewriting, the writer must have a good vocabulary. For example, given the text:

« Every cultural institution in the cityN must hold subbotniks on its territory every month, since the mayor's office considers the maintenance of janitors unprofitable».

“Pay attention to how happily every month the employees of the municipal institutions of the city of N clean up the adjacent territory - palaces of culture, schools of arts, circus. The reason is simple: the mayor’s office fired the janitors because there is not enough money to pay them.”

Copywriting is a little more difficult. A copywriter needs to work through several sources, highlight the fragments that most fully reveal the topic you have been given, add their knowledge and only after that create the text.

Subject given: How to cook semolina porridge without lumps". We are looking for various recipes on the Internet, removing all the “husks” from them (tips on choosing semolina, a story about the immense benefits of semolina), leaving only recipes. We remember how they themselves cooked porridge for a child - did it turn out the way he did not spit at nursing relatives? If yes, then feel free to add your own recipe and form an article.

Where can articles be posted?

Articles that were born from the pen of a particular author may suffer a different fate. They can be placed:

• website or blog
• in a magazine or newspaper;
• nowhere - i.e. stay on the table.

To prevent the third option from happening, it is necessary before writing an article to clearly know why you are writing - for what purpose. Is the article written for a site that provides information to tourists about the beauties of the cities of the Yaroslavl region? It should be designed in an informational style, perhaps with elements of scientific and journalistic, with a slight advertising bias: “Today Rostov the Great is a small provincial town with about 30 thousand inhabitants. Its former grandeur is reminiscent of magnificent temples and the Kremlin, built in the 17th century. Metropolitan Iona Sysoevich.

The blog article is written in a lighter, conversational style, with an appeal to the reader: “Do you want to plunge into the atmosphere of an old Russian city for a day? Buy a train ticket and go to Rostov the Great - a real paradise. By the way, this town of 30,000 is the former capital of Russia!”

In order for an article to get into a magazine or newspaper, you need to master several styles and take your work seriously. In addition, it should be "peppered" - some kind of news, something unusual and interesting.

Structure

Any article should have a clear structure. This makes it easier for the reader to understand the material. Required:

• title;
• announcement;
• introduction;
• description;
• conclusion.

Short text example:

Title: " Asteroid XXXL could kill Earth!»

Announcement: " A young astronomer, a high school student from the Moscow region, managed to recognize a small planet today dangerously close to the earth's orbit».

Introduction: " Google is periodically full of news about possible space disasters awaiting our Earth. And here is another one: the astroid XXXL is nearby».

Description (text itself): " The morning of this first of September turned out to be alarming for astronomers around the world. Moscow eleventh-grader Misha Petrov discovered an unknown object with dimensionsX onY, rapidly approaching the Earth. Giant alien ship? Small planet? It is necessary to understand how serious the situation is. In the meantime, Mikhail proposes to cancel classes in schools until the circumstances are clarified.

Conclusion: " An astroid or alien ship is approaching us. The authorities decided to introduce a state of emergency, but it was decided to continue the lessons in schools until the situation becomes more certain.».

Plan

Before you start working on an article, write a plan. Before you should be a clear task: to open a topic such and such. To do this, you need to explain in detail such and such moments.

Let's say your topic is: How to earn the respect of your grown child". Write a plan. It can be like this:

Introduction(a couple of general phrases, and even better write an intrigue (so that you want to read the whole text) in the introduction, an appeal to the reader who is faced with a problem: “Children grow up, and sooner or later parents feel that they are losing authority in the eyes of their teenage child. You can Is it possible to change the situation or is it just necessary to wait until the teenager grows up?

1. Features of the psyche of children of different ages(here you write briefly about the differences in the psychology of children and adolescents).
2. Key features of adolescence(describe why teenagers are changing, why the opinion of their parents is no longer of paramount importance to them, as it was before).
3. How to behave(write what to do to maintain the respect of the child: listen to his opinion, provide independence, teach less, act more by personal example, and so on).

Conclusion(Summarize the main ideas of your opus).

We collect material on a specific request, which we ask Google or Yandex - any chosen search engine. We sweep away everything superfluous - we leave only the core. Water, reasoning, assumptions, walks "around the bush" of the topic - these are all "lyrics" that prevent the reader from getting to the point and annoy him. In short, brevity is the sister of talent.

The collection of material should be directed strictly towards the desired topic. If the article is about “Chinese” apple jam, remove everything you find about apple varieties, about growing, about apple jam from “white filling” and fruit salads from apples and pears. We are only interested in Chinese jam. It is advisable to take sites from the first 10-15 that the system issued: they are the most relevant to the request. In addition, pay attention to literacy, to how freely the author navigates the topic, whether he makes obvious factual errors. Check out Wikipedia.

Where to get inspiration?

What to write about? Start by writing about what you are good at. The original literate text from a professional will always be popular and easily sold. Are you growing onions? Write about varieties of onions. Do you knit socks? Describe 33 ways to tie your heel beautifully. Are you an accounting specialist? Tell us about the intricacies of the relationship with the tax office. Here we come to the question of inspiration. Is the topic familiar? Inspiration will come by itself - just stop! If, after listening to your feelings, you understand that you don’t want to do anything, try this method of “calling the muse”.

1. Accumulate as much information on the topic as possible.
2. Imagine that you have a whole class of children sitting in front of you who are very interested in the topic you touched on. It is necessary to tell them so that they understand everything and they have no questions left.
3. Imagine that you receive a wonderful fee for your article. Think in detail how to dispose of them - this is usually very inspiring!

By the way, to the question of speed. If you wish, learn the touch typing method - this will help a lot in your work.

IMPORTANT: If a high-quality text is written for a long time and this question worries you a lot, you think that it would be better to write 2 simple texts than this one, then you should know:

Quality text is:

1. Reputation. You can add to your portfolio
2. Text written 1 time. It doesn't need to be rewritten.
3. Education. Since everything is hard the first time, then it will be faster
4. Expertise. Learn more and become an expert
5. Money. You can sell it for a price
6. Going beyond. Difficult topics won't stop you

A few beginner tips:

1. Structure the text (hit blocks, create tables, write headings).
2. Check the text for grammatical and spelling errors.
3. Alternate long and short phrases.
4. Learn from others.
5. Read a lot.
6. Think about articles in any suitable (and not so) setting (on the train, on the minibus, in the subway, at a planning meeting - when something is being discussed that is not relevant ...).
7. By force of will sometimes rest, switch.

So, let's assume that you have already gained some experience in writing articles. What's next?

To be continued: where to get themes?

Nowadays, it’s not enough just to write well. You need to work quickly and be able to switch from one stream of information to another.

In order to get a quality text, you need to master several topics. Only those who have the opportunity to understand should be taken into work.

It is advisable to periodically check by search queries what information is of greatest interest today. To do this, you can, for example, look at statistics on the subject of articles or scroll through the order feed on some copywriting exchange. There are "eternal" themes, in particular:

• Health and Medicines;
• Consumer goods;
• Financial plan questions (for example, how to make money).

Specialists who own highly specialized topics will have a little more difficulty, but if they find “their” reader, they will literally “attack the golden niche”.

Mastering the ability to quickly work with the material

• Learn to read "diagonally";
• Master the technique of speed reading.

Each article should be read several times. First - check for errors, then for tautology, then make sure that the thought is not interrupted anywhere, so that the article is logical from beginning to end.

“Continuing”, who have already gained some experience, cannot “rest on their laurels”: there will be others, those who better navigate the flow of information, whose vocabulary is larger, who writes easier and simpler. Don't stop there.

Keep improving:

1. Read, expand your vocabulary, stay up to date with the news (not only on "your" topics, generally follow the news in the world).
2. Develop fine motor skills (knit, sew, self-massage with special balls). Click expander. All this, oddly enough, contributes to the thought process. Tested by many experience.
3. Switch periodically (wrote an article - washed the floor). Not only the head should work, but everything else. This way you avoid burnout syndrome.
4. Communicate with children - they sometimes suggest surprisingly fresh ideas.
5. Get involved in everything you can, talk more often with professionals in any field of activity.
6. After writing the first version of the text, re-read it and ruthlessly discard everything superfluous.
7. Write in such a way that the reader does not have any questions. For example, you mentioned that apples are high in antioxidants. Do not leave the reader confused about what antioxidants are and what they are for. Explain: “These are substances that prevent aging and fight atypical cells. Their lack contributes to the protracted course of diseases, weakens the body.

By the way, in the field of writing texts, perhaps they will inspire you to win in copywriting.

How and where to sell articles?

Let's say you've been hard at work learning the basics of copywriting, then completed an advanced course (remembering to take information from well-known copywriting gurus), and are now ready to sell your creations. Where to find a buyer?

The first option (the most reliable, but not bringing a lot of income) is copywriting exchanges. Register on ETXT, Advego or TEXT.RU. The rules are about the same everywhere, but the first exchange in the list is good because even a beginner can get a job here. On the other two, it’s more difficult for a newcomer to “break through”, but there prices are higher. In a word, to each his own.

The second way is to work directly with customers. Customers leave their job offers - search the net by simply typing, for example, "copywriter vacancy." The rates are much more attractive, but there is a danger that you will simply not be paid. And where will you then look for the unscrupulous buyer who has sunk into oblivion (along with the text you have suffered through?

There is a third option - to find an agency with a good reputation in your city. It is ideal for a copywriter: the money is not bad, and there is no risk of being deceived.

Portfolio

In all three cases, it doesn't hurt to have a portfolio. How to create it? To do this, ask customers to send you links to your articles after they are published. Without their permission, you will not be able to post links, as sold articles become the property of the buyer.

Is it possible, by working with texts in this way, to learn how to write books? Can. But here there is already little superficial information: you need to know the chosen topic thoroughly and compose the text so that you still have material in stock that does not fit in the book. In this case, you will have something to answer questions from readers.

Conclusion

You can learn how to write articles and get a good income from it if you set yourself a specific goal. But you need to remember: in order for this activity to get from the “Entertainment” category to the “Real Business” category, you need to devote a lot of time to it and not “rest on your laurels” when something starts to turn out, but continue to work, try new tricks, change tactics , something to supplement, something to improve. Once the leader of the world proletariat and the instigator of the October Revolution V.I. Lenin said: "Study, study and study again." Perhaps every copywriter should listen to his precepts!